You ever get tired of just settling for coffee when you’re visiting your favorite bookstore (and pretending to get some work done on your laptop)? Well, how about some wine instead?
At a recent investors conference, Barnes & Noble announced they’ll be opening four “concept stores” selling beer, wine, and food in cafes twice the size of their original food spots!
The first store is set to open this October in Eastchester, New York, featuring amenities like a fire pit and Bocce Court. The three other stores will be located in the Galleria Edina in Edina, Minnesota, the Palladio at Broadstone Mall in Folsom, California, and One Loudoun, a mixed-use community in Loudoun County, Virginia.
Aside from standard cafe items, these new concept stores are set to offer full breakfast, lunch and dinner menus (waiter service included).
With the popularity of e-readers and internet alternatives rising, bookstore chains are in danger of closing for good (RIP, Borders). This strategy comes as the company’s last effort to revive sales growth and draw back consumers. Fortunately, the company is more stable now and is taking that opportunity to try out something new.
“We wanted to build a better bookstore,” Jaime Carey, Barnes and Noble’s president of development and restaurant group, told Fortune. “We already have a cafe, so we said let’s have a much better food experience frankly. We think they’re going to drive traffic to the store and keeping them in the store longer.”
We sure do hope so; besides who wouldn’t love reading a good book, sipping some wine and playing a good game of Bocce Ball? That’s something you definitely won’t find on Amazon.